Tracking Prospects Into the Dental Chair
Small business owners, at a rate of about 54 percent, have admitted to needing some help to improve their social media marketing skills. Any dental marketing system has room to improve conversions and effectiveness over time. In fact, the best dental websites and dental web marketing campaigns are constantly tracking their effectiveness to find incremental improvements.
Taking a comprehensive look at your incoming leads and their sources should be a primary step on your way to improving sales and conversions. For example, do you use email marketing as a way to nurture clients and prospects? Looking at the frequency of responses, especially in terms of scheduling and sales, for each email can represent significant income over the long haul. Generally, email marketing can bring in 40 dollars for every single dollar spent.
Testing your social media effectiveness may depend on tracking prospects through a number of different ways. For example, getting someone to read a post or article from a tweet is one facet, then tracking their email optin ration might be another facet. If you can track each visitor through this process, you will also be able to determine your social media ROI. If you can effectively generate new traffic, then your next step might be to ramp up the frequency.
Another way of generating new prospects is from your search traffic. When interested prospects find you via search results, you will have to track their progress again through the funnel. There are numbers showing a 22 percent return on search related marketing. Again, once you have the numbers you can determine if you should spend additional dollars on search marketing to increase the client and cash flows.
Facebook, once seen as a purely social site, now is an effective way to generate customers for over 40 percent of B2C businesses. You should remember that you are not trying to get likes for the best dental websites, but you are pushing them through a sales funnel. It is a good start to get them to like you and engage on Facebook, but at the end of the day you have to drive them to your best dental websites, possibly opt into email marketing, and then schedule an appointment.