Want to Increase Your eCommerce Revenue?
Are you having a hard time implementing SEO marketing into your business’s online content? Are you failing to get access to the 2 billion people, according to Internet World Stats, now using the internet, representing over $1 trillion in annual eCommerce? If so, it’s only a matter of time before one of two things have to happen; either you permanently close your doors or you turn to the best SEO services that can effectively bring your company back from the dead using the most important web marketing techniques out there. Assuming the latter is your choice, here are four ways SEO experts can help your business.
- A Return to Your Core Business
- Take Advantage of Content Marketing
- Easily Stay Ahead of Google Changes
- Custom Web Design
Perhaps the best part about using a reliable SEO company can be found in the fact that you can get back to your core business, the things you’re best at, and leave effective marketing to the experts with SEO services. Consider, when you’re spending your time on ineffective, out-dated web marketing methods, you’re taking precious time away from product development, your employees, and your business’s day to day necessities. With SEO services you never have to worry about that.
If you spend your hard-earned money on nothing else for better web marketing, you should spend it on custom content creation. According to SalesForce, businesses will spend $118.4 billion this year on content marketing. Why? The cost of lead generation through inbound marketing methods, like content marketing, is less than 50% of what it is for outbound techniques, according to HighTable. 90% of consumers say they find custom content useful, and 61% say it makes them more likely to make a purchase, according to Inbound Writer. In short, content marketing is the way to grow your traffic and business.
According to Search Engine Watch, Google still owns 67% of search engine market share. In other words, if you want to get your content noticed, you have to play by Google’s rules. The problem? It seems every other week Google is releasing Panda, Hummingbird, Zebra, or Rabid Rottweiler, changing the way web marketing needs to be done. By using the best SEO services, you make sure your marketing attempts stay ahead of the curve.
As MOZ writes, web design is just as much a part of effective web marketing as writing copy. Optimizing pages so they load quickly, designing a responsive page that works across all platforms, and filling in searchable meta-tags; each plays an important role in generating traffic through design-based SEO. SEO services specialize in designing, developing, and reselling sites that are up to the latest web standards.
Internet marketing is going to be the name of the game for the foreseeable future. If you want your company to succeed, you need to take advantage of SEO services and the expertise they offer. If not, you’ll likely be going the way of the dinosaur.